Royal Enfield, generally considered the oldest continuously produced
motorcycle brand in the world, is sold by Maine's newest motorcycle
dealer, Jolly John's Cumberland County Choppers.
Cumberland County Choppers opened in April of this year. Business was
so good, according to co-owner Peter Gordon, that the dealership moved
less than two months later to its current location at 342 Warren Ave.,
Portland.
"We had only two service bays at the first location," Gordon explained. "The new shop has eight bays."
Gordon, a 51-year-old South Portland resident, spent 27 years in the
car business before turning his attention to motorcycles. He was the
general manager at Jolly John's auto dealership and married "Jolly" John
Pulsifer's daughter, Michelle, 17 years ago.
"Michelle grew up in the car business," Gordon says, "but Michelle
and I had pretty much had it with cars by the time the dealership was
sold. We both love motorcycles and thought the Portland market was
underserved. We started thinking about opening a motorcycle dealership."
Gordon says he and Michelle, who is president of Cumberland County
Choppers, wanted to offer "motorcycle sales and service for everyone at
affordable prices and give people another choice as far as brands and
service."
Having owned a 2005 Harley Davidson Softail Deluxe, they initially
focused exclusively on selling used Harleys and servicing any motorized
vehicle with two wheels. But when Service Manager Darrell Clark
suggested the Gordon's look into Royal Enfield, they quickly pursued and
acquired a franchise.
Cumberland County Choppers has since expanded to also sell Ural motorcycles and several brands of scooters.
"Business has been very good," said Gordon, who credits Michelle with
coming up with the name of the dealership, which pays tribute to her
father (the dealership website is jollyjohn.com and the phone number is
800-HI-JOLLY).
The Gordons' sons, 16-year-old Michael and 13-year-old Chris also
help out around the dealership, making it a true family business.
Thanks to bikes such as the high-mileage and highly appealing and
eye-catching Royal Enfield models, it should be a business with a bright
future.
credit : pressherald.com
writer : Scott Wasser
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