Royal Enfield to unveil branded accessories range at the upcoming 2012 Indian Auto Expo!
Sunday, December 18, 2011
Royal Enfield, a lifestyle motorcycle maker will unveil a range of
branded accessories at the upcoming 2012 Indian Auto Expo. At the
exposition, Royal Enfield will have its own pavilion in which its range
of motorcycles, upcoming products and the branded accessory range will
be showcased. Called Royal Enfield Gear, these accessories will
initially be made available at Royal Enfield Brand Stores across India.
We had an opportunity to check out Royal Enfield’s accessory range at
the 2011 Rider Mania and from what we could see, most of the accessories
that make up Royal Enfield Gear come with functionality as the main
design principle. So, you can expect the Royal Enfield accessories to
have plenty of functionality engineered into them instead of just being
Royal Enfield branded stuff with little utility to the user. As an
illustration, the riding boots that Royal Enfield will begin selling
features an ultralight construction, lace & zipper option,
breathable inners, cushioned anti-shock inner sole, trip’ logo and heel
protection.
Another function item in Royal Enfield’s list is the rain gear that
comes with reflective piping for better visibility when worn in
inclement weather and during sundown. Other than these, Royal Enfield
Gear will feature stuff like T-shirts, mugs, exhausts, visors, designer
jackets, Royal Enfield branded AGV helmets, saddle bags, lapel pins,
office bags and bandanas. So, Royal Enfield is all set to make the leap
from lifestyle motorcycle maker to a purveyor of a number of lifestyle
accessories that the firm hopes will prove quite effective at
strengthening the Royal Enfield brand as a lifestyle statement.
credit : indiancarsbikes.in
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