EnfieldMotorcycles.in is the blog for all Royal Enfield enthusiast where we live, breathe, and eat Royal Enfield Bullet . We not only keep you informed of the news about Royal Enfield originals, but also give custom bikes and historical bikes a lot of attention. You can also find with us the best Enfield related movies and crazy stunts etc. We are testing and reviewing new models of which a complete relief will be shown on our site. Finally, we have technical tips, for example, how to properly get engine through the winter.
  • Read more
  • classic 500 review

    A comprehensive Road test done by Zigwheels

    Cleaning your Royal Enfield

    article about cleaning and maintaining your royal enfield

    EFI Made Easy

    Everything you need to know to take care of the new EFI system

    Royal Enfield Bullet-The Indian Cult ?

    Royal Enfield Bullet-The Indian Cult ? Find out !!

    Royal Enfield India sent two executives to a fun "vintage" motorcycle show in Venice, Calif. July 11.

    The P.A. system noisily hawked raffle tickets and motorcyclists glanced with curiosity at a display of Royal Enfield motorcycles. What are Royal Enfield motorcycles, some must have wondered. Something new?

    The U.S. market is important, senior manager for international business Andrew Anantharaj told me, although right now the United Kingdom market is bigger.

    "But we have not been in California, we have never been in California, and this is where you sell the maximum number of motorcycles."

    I promised him I would not ask him to reveal any secrets, and he responded with a smile that "there is nothing secret about what we do."

    But then he told me that Royal Enfield's fantastic looking café racer will come to the U.S. when it rolls out in a couple years.

    The café racer got a "tremendous response" when it was unveiled at Auto Expo 2010 in New Delhi, and it will be applauded in the U.K., home of history's first café racers, Anantharaj said.

    "But we are not sure one size fits all. That is why we are here." The people who buy the Royal Enfield café model will be knowledgeable about what a café racer is, he said.

    "We want to make sure we bring everything the market expects."

    I kidded Singaravelu "Siva" Sivakumar, Royal Enfield's head of industrial design, about the camera around his neck; was he looking for ideas at the motorcycle show? Not really.

    "We know our market, and we are claiming it," he said. "We are here to validate some concepts."

    The two executives from India and Royal Enfield USA President Kevin Mahoney were doing that by conducting focus groups at three locations in California: one in Venice, and others in San Francisco and San Diego.

    Royal Enfield will retain its retro reputation, and all the fun that goes with it, while coming completely up to modern standards, Sivakumar said.

    After all, "We are not selling motorcycles," Sivakumar added. "We are selling motorcycling. We want the motorcycle to be fun right from the first moment."

    This explains why the new C5 model has its classic looks, yet improved power and reliability, and less demand for maintenance, he said.

                                  Andrew Anantharaj, left, and "Siva" Sivakumar
    credit : David Blasco

    Related Posts by categories


    Post a Comment

    Show your Love for Royal Enfield !!

    classic 500 review

    A comprehensive Road test done by Zigwheels covering each and every aspect.

    Cleaning your Royal Enfield

    An exhaustive article about cleaning and maintaining your royal enfield !!

    Interesting articles

    Read interesting posts on Royal enfield motorcycles

    Used motorcycles buying tips

    A detailed article on buying Used Royal Enfield a must read..

    EFI Made Easy

    Everything you need to know to take care of the system on your new EFI Royal Enfield in one short article.